Brill elevates the customer experience with B2B e-commerce
Brill & Co is one of Sweden's leading importers of quality beer. Since 2022 we have worked together to offer their customers the best service on the market through smart functionality and smooth ordering flows.
"We get more time for visits, consultation, tastings and events."
One of Brill's many strengths is the personal contact with our customers, and now we get more time for it. We'll of course keep helping the customers who want to order by phone and email, but when many choose to place their order on brill.se, we get more time for visits, consultation, tastings and events.
Anton Cohén
Sales Manager
B2B e-commerce means more than increased sales
An e-commerce solution should of course contribute to sales, but for wholesalers and distributors there's more value to it than that. For Brill, the new platform brings the opportunity to inspire both restaurants and private individuals when it comes to beer and other craft drinks.
Because customers can now place their orders at the times that suit them best, time is also freed up internally at Brill. That time benefits the customers directly, comments Anton Cohén, Sales Manager at Brill.
”Brill's vision is to be the obvious choice when it comes to quality drinks and above all craft beer. Besides our customers now being able to place their orders at any time of day, it also becomes much clearer to see which products are available.”
Marc Schuterman
CEO, Brill & Co
The customer portal is integrated with Microsoft Business Central
Technically, the solution is built on Litium Commerce Cloud with an integrated PIM system. This simplifies the handling of product information and enables fast publishing of new products as they come into the range.
Price lists, stock levels, orders and customer data are integrated automatically with Brill's ERP system, Microsoft Business Central.
”Our regular check-ins mean we always keep track of what's in the pipeline. It feels like everyone we work with at Motillo understands our business and what we want to do.”
Marc Schuterman
CEO, Brill & Co
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