Kransens Gummi increased sales by 36%
Together with Motillo, Kransens Gummi has stepped into a new era with the launch of its modern B2B portal. The result is not just an upgraded digital platform, but also a sharp increase in both sales and new-customer applications. Through strategic digital advertising and improved conversion optimization, together we have achieved impressive figures.
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Increased web sales
Since we launched their new solution, online sales have grown by 40% and now account for more than half of their sales
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More customer applications
Beyond responsibility for the technical platform, we also work actively with digital marketing to find more customers.
Sweden's leading e-commerce in its industry
With over 30 years' experience, Kransens Gummi is one of Sweden's leading tyre wholesalers, focusing on tyre sales to the B2B market. The company also runs its own tyre workshops, which creates a direct link to the end customer. From its head office and warehouse in Trosa, where around 20 employees work, an average stock of 30,000 tyres is managed.
Kransens Gummi takes responsibility for the whole supply chain and offers fast, reliable deliveries with its own vehicle fleet – up to twice daily in Greater Stockholm, the Mälardalen region and eastern Sörmland. For the rest of Sweden, goods are shipped the same day via well-known carriers, ensuring high quality and efficient service.
Kransens Gummi and Motillo began a partnership with the goal of creating a modern e-commerce that is both flexible and adapted to Kransens Gummi's unique industry needs. The ambition was to establish one of Sweden's leading e-commerce solutions within its industry. After the launch of the new website, the partnership has expanded with support from our specialists in marketing and digital visibility, who have contributed strategic advertising on social media and optimization for increased conversion.
”Motillo's Growth Team has been an important part of our success in increasing sales. What we really appreciate is that they don't just do the job. They get involved, challenge us and push us to dare to try new things. It has delivered results: web orders have increased by 36% and new-customer applications have more than quadrupled in two years.”
Mattias Olsson
CIO, Kransens Gummi
E-commerce sales and the number of new customers are rising
One of the goals of the new website was to increase e-commerce sales, and the results have shown a positive trend. Digital sales have grown steadily and account for a larger share of turnover, pointing to a continued strong trend ahead.
The collaboration between Motillo's different competence teams has been an important part of the project. By combining technical development with digital marketing, we've been able to create a solution that both supports sales and improves the customer experience.
The development team has ensured a functional, tailored website, while the Growth Team has worked on advertising and optimization to drive traffic and conversions.
"Ad channels you don't immediately associate with B2B got us to our goal."
Kransens Gummi set a target for the number of new-customer applications they wanted to bring in during the year, and it's very rewarding to have concrete figures to work towards. The target was ambitious, but thanks to strategic advertising, where Meta and Google Ads were given a prominent role, we reached the goal with a good month to spare.
Lina Johansson
Paid Social Specialist, Motillo
Focus on usability
One of the challenges with Kransens Gummi's previous platform was that it was hard for users to find the right products. Limited search functionality and the lack of clear product presentation made it difficult to navigate. Improving the user experience therefore became a priority in the work on the new e-commerce.
During the design phase, we worked closely together to optimise the flow around searching for and finding products. We tested the functionality with end users to gather valuable feedback, which gave us the chance to adjust the solutions before moving on to the development phase.
"The feedback we've had on the new e-commerce is very positive. It's considerably faster than the old one, and it's much easier to find items."
Mattias Olsson
CIO, Kransens Gummi
”Inga samarbeten är problemfria, men vi har alltid kunnat föra en öppen och transparent dialog där Motillo varit lyhörda, åtgärdat och tagit ansvar – även när problemen legat utanför deras kontroll. För oss är det en oerhört viktig egenskap hos en långsiktig partner.”
Mattias Olsson
IT-chef, Kransens Gummi
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