Skip to content
Motillo
Case studies

The partnership with Hulténs delivered results from day one

B2CSEOSEMPaid SocialE-commercePhysical StoresLitium

Hulténs, with more than 40 years in the industry, offers garden furniture, barbecues and interior décor for an enjoyable life. Our partnership began in 2023 when we were engaged to become their technical e-commerce partner. The partnership expanded in 2024, and since then we have been their complete digital growth partner, responsible for the whole chain from strategy and marketing to SEO and technology.

More than 40 years in the industry

Hulténs has a long history of entrepreneurship. The company started in the early 1980s, then selling garden furniture from a tent in the Konsum car park in Staffanstorp. There was demand for the products and they sold well. Over time, larger and larger showrooms opened, and eventually Hulténs settled where the store, warehouse and office are housed today. Today it offers a complete range of furniture and furnishings for the whole home, selling across the Nordics via e-commerce to both private individuals and businesses.

E-commerce since 2015

Hulténs has run e-commerce since 2015. Our partnership began in 2023 when they were looking for a partner with strong expertise in Litium Commerce Cloud. Shortly afterwards, our responsibility expanded to also include digital marketing and SEO.

Motillo's strong reputation made them the obvious choice as a long-term partner to digitalise our visions at Hulténs. On top of that, a great bunch to work with, very responsive and skilled — which delivered results from day one.

Jonathan Tufvesson

CEO, Hulténs

Becoming the leading digital growth partner in the Nordics

We turn strategy into reality, and combine technology with marketing to help your business grow faster.

Got any questions?

Get in touch and we'll talk about your growth journey

Simon Andersson

Simon Andersson

Sales & Advisory