Advertising via social media
Around 85% of Swedes use social media every day, and our Nordic neighbours show similar figures. No other channel brings together so many people daily, entirely of their own accord. But reach isn't the interesting part. What's interesting is that social media has gone from a place where brands are seen to a place where purchases begin — someone discovers a product they didn't know existed, or saves a post for the next time the need comes up. For an e-commerce business, that doesn't just build awareness. It drives sales, and it can be measured. In B2B, the path is longer. Decision-makers are on the same platforms as everyone else, but a post rarely leads to an order the same day. What it does is keep you top of mind with the right person when the need arises. So the challenge isn't reaching people, but reaching the right people at a cost that adds up.
We start by getting to know your business
Among the customers we help in this area, you'll find not only B2C e-commerce businesses reaching customers who are ready to make quick purchase decisions, but also traditional B2B companies that want to bring more new-customer applications into their customer portal.
Most companies can find new customers through social media today, but the strategy and approach differ dramatically depending on the customer type and business. Getting to know our customer's business is therefore always step one when we begin a new collaboration.
What platforms are right for you?
Meta, Snapchat, LinkedIn, TikTok and Pinterest are the largest social platforms in Sweden by number of users. YouTube really belongs on that list too, but it's bought through Google Ads and is therefore part of our SEM offering. Which platforms are right for you depends on who you sell to. We're independent and choose the platforms that best reach your customers. Our fees aren't tied to your ad budget, so you can rest assured we'll never give you advice where we have an incentive to increase your ad spend. We take responsibility for making sure your ad budget is spread across the platforms that deliver the best results for you.
Who creates the ads?
On social media, it's often the ad itself that makes the biggest difference — the same audience and the same budget can deliver quite different results depending on what's shown. How we split the work varies. Some clients have their own imagery and want help adapting it to the different formats. Whoever produces it, we make sure the material is properly tested, so that together we know what actually works and don't have to guess.
Catalogue ads — your entire range, automatically
If you have thousands of products, nobody sits and picks which ones should be shown. Instead, we connect your product feed to the ad platform, which chooses which product suits whom. That makes the feed important: prices, stock status and images need to be accurate and keep up as your range changes. That's actually where things go wrong more often than in the ad account itself.
Measurement
Your ads are only as good as the data they get back. If someone buys after a click, the platform needs to know, otherwise it optimises for the wrong things and the reports start showing a different reality from your ERP. Since browsers began restricting tracking and consent requirements tightened, some of that feedback gets lost unless someone does something about it. That's why it's one of the first things we look at.
Read more about tracking & measurement →
