E-commerce for B2C
Nordic e-commerce has now recovered somewhat after a period marked by inflation and weaker purchasing power, and is once again showing clear growth.
At the same time, competition between e-commerce businesses is fierce, and you need to keep track of everything from your margins to marketing costs, customer satisfaction and technology.
Running consumer-focused e-commerce is often stressful, and the last thing you want then is for the technology to get in the way.
What matters for B2C e-commerce businesses in the Nordics today?
There are of course industry-specific needs and challenges, but a few things are still fairly common across those who sell directly to consumers.
- Local payment methods. Even though the countries are close to one another, payment preferences differ markedly. Swish dominates in Sweden, MobilePay in Denmark and Vipps in Norway, while Finland long lacked an equivalent dominant mobile solution.
- Logistics and delivery expectations. Nordic consumers expect fast deliveries, several collection options and easy, free returns. Return rates can be high, particularly in fashion, which squeezes margins and means returns handling has to be built into the calculations from the start.
- Competition from foreign low-price platforms. Players like Temu and Shein have grown strongly in the Nordics and contributed to a clear polarisation between low-price and premium. This forces established Nordic players to work harder with value-based selling, loyalty programmes, memberships and bundled items to defend their margins.
- Local adaptation and regulatory compliance. Language, consumer legislation, VAT rules for distance selling and product information requirements differ between countries. Mistakes in this area can be costly.
- Cost-conscious consumers. After several years of inflation, price sensitivity remains high, and companies that can't communicate clear value struggle to compete on lowest price alone.
- AI and the customer journey. One of the more forward-looking challenges is how generative AI and so-called agentic commerce will change how consumers search, compare and buy – something many observers see as a central question for 2026 and the years ahead.
- Cost of acquiring new customers. It costs money, either directly through paid advertising or indirectly through ongoing work with search engine optimization and producing newsletters to attract new customers.
Choose the e-commerce platform that best supports your journey
There are a huge number of platforms to choose from, and it has perhaps never been harder to choose the right one than now. The solution that suits one company well can be completely wrong for another.
We have long experience with a wide range of solutions and are well versed in the pros and cons of each platform. Starting from your needs and budget, we make sure to find the right solution for you.
A few of our customers
From fast-growing e-commerce businesses to established industrial companies. We work with customers across different sectors and sizes, and our collaborations often run over a long time.
Becoming the leading digital growth partner in the Nordics
We turn strategy into reality, and combine technology with marketing to help your business grow faster.
