News
Knowledge, trends and news from Motillo.
Tips on how you as an editor can increase accessibility on your website
This article gives you as a website editor practical tips to ensure that your content is accessible to all users.
Webinar - Prepare Your Website for the Upcoming Accessibility Requirements
Motillo and Litium invite you to a free webinar with our Frontend Lead Developer Joakim Gudmunds and UX designer Sebastian Edman
Why does conversion data differ between GA4 and Google Ads?
Wondering why Google Analytics 4 and Google Ads show different conversion numbers? Read more about the most common reasons behind the differences and get tips on how to interpret the data most effectively!
How much should an e-commerce project really cost?
What separates an e-commerce project costing 300 TSEK from one that costs 2 MSEK? And why do some projects cost 10 MSEK?
WCAG - what does it mean for you as an e-commerce merchant?
Web Content Accessibility Guidelines, WCAG, are guidelines aimed at increasing accessibility for users with disabilities on the internet. The guidelines come into effect in the summer of 2025.
Welcome, Elin Åberg, to Motillo!
The plan was to work as a communications professional, but she found her calling in project management. Now Elin has joined Motillo, and here you can get to know her better.
Structured data for e-commerce
Structured data was previously a nice-to-have, but has now become much more important. If you run an e-commerce store, this is a way for you to help search engines and AI algorithms better understand your products.
SEO Guide for Your E-commerce Store
Today, e-commerce is a prominent and highly competitive part of retail, where standing out and being visible among the multitude of sites is crucial. For online retailers, SEO is no longer just an option — it is a necessity.
Getting started with GTM Server-Side tracking
Server-Side tracking is a feature in Google Tag Manager that makes it possible to run tracking code directly on the server. In this article we explain the difference between server-side and client-side tracking.
Pros and cons of headless e-commerce
Headless architecture is on everyone's lips, but is it really right for everyone? We clarify the concepts and help you decide.
Get to Know Lina Johansson in Motillo Growth Team 🚀
Lina, originally from Munkfors, has never had clear career ambitions, which has led her to try many different professions. A winding road eventually brought her to Motillo — and it turned out to be a perfect fit.
Jakob Twedmark is approaching 20 years in the industry and looks forward to at least 20 more!
With a lifelong interest in entrepreneurship and technology, he feels he is living his dream. Here you get to know Motillo's CEO and founder Jakob a little better.
